Analyze Your Members Based on Gender

$300.00 / per transaction

Do you have many members whose gender is not identified in the MASTER file? Do you want to more effectively use analysis tools, such as Tool #752 Relationship Analysis? CU*Answers has developed the Gender Generator to effectively reduce the number of memberships without an appropriate gender associated with them with an estimated 75% accuracy rate or better!

Overview

To develop this offering, we first collected over 11,000 male and female names into a central database. We designed tools to determine where there was cross-over between the lists (where a name could be a male or female name such as Pat or Sam) and noted that as well. Then we designed tools and reports to review a credit union’s current membership with a designation of MI (Individual) to determine which memberships did not have a gender associated with them.

By running a new analysis tool, CU*BASE is able to assign a gender to these members.

Next Steps

Once a request has been submitted, a Client Service and Education team member will follow up with you to discuss the process further.

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