Indirect Dealer Relationship Analysis


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A healthy Indirect Dealer relationship must be a win-win, good for the dealership, and profitable for the credit union. Do you know who your top and bottom performing dealers are? Who is sending you the best opportunities? The most applications? The most qualified applicants? What is your funding rate per dealer? Learn the answers to all these questions and more during an Indirect Dealer Relationship Analysis.


During this analysis, Asterisk Intelligence will review 90 days of indirect loan applications, analyzing activity by dealer providing insight into application volume, credit quality, top loan categories, and funding ratios. Each relationship will be scored and ranked using our custom scoring algorithm which considers application volume, loan size, credit quality, and funding ratios to determine your top overall dealer relationships.

What You will Receive

Once your analysis is complete, you will receive a personalized data briefing discussing our analytical findings, as well as an analysis summary report detailing our findings. Your indirect lending program will be analyzed providing insight into top and bottom performing dealers. Dealers will be analyzed for trends in terms of location, assets sold, as well as loan categories. After your data briefing you may select up to 5 dealers to focus on. Data files will be created for you detailing member application activity by dealer for easy integration into your marketing or data warehousing strategies. (Interested in learning more about data warehousing strategies? Contact us at to get started) Ask us about our partnership with Xtend who can assist with campaign execution, through outbound marketing efforts such as emails, postcards, calls, and more!

Data Briefings can be a one-time engagement, or a scheduled recurring briefing at the frequency of your choosing.

How to Use this Analysis

This analysis will provide insight into who your top and bottom performing dealerships are, where your application volume originates from, as well as dealer funding ratios. This analysis can be used to evaluate the health and continuity of individual dealer relationships, as well as used as marketing or survey opportunities where the dealer relationship can be leveraged as a common bond of the member segment.

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