During a Top 25 ACH Payee Analysis, Asterisk Intelligence will review 90 days of members ACH payments providing Payee scorecards on the top 25 payees by transaction volume. Each payee will be analyzed as well as the members who have relationships with them. Member demographic information by payee, product and service penetration by payee, credit quality, delinquency, and more allowing you to pin point opportunities.
What You will Receive
Once your analysis is complete, you will receive a personalized data briefing discussing our analytical findings, as well as a project summary report for your future reference. Scorecards will be provided on each of the top 25 ACH Payees clearly quantifying current relationships, member demographics and product and service utilization. This analysis is geared towards member outreach campaigns leveraging existing payee relationships. After the delivery of your project analysis report, you may request up to 5 Payees in which to target. CU*BASE files will be created for you which can be easily integrated into your marketing strategies. Ask us about our partnership with Xtend who will assist with campaign execution.
Data Briefings can be a one-time engagement, or a scheduled recurring briefing at the frequency of your choosing.
How to Use this Analysis
This analysis will provide insight into who your members do business with. Quantifying opportunity per institution and detailing product and service utilization in these member groups. The information within this analysis should be leveraged in a marketing campaign, allowing you to market relevant content to ideal member segments.