Contact members who have not used their credit cards recently. There are two main reasons you would want to do this. One, it can be a key indicator that a member is “losing the love,” meaning they are on the verge of finding a different primary institution. If you monitor this report on a regular basis you will have a chance to retain those memberships. Conversely, if members are no longer using their card or any of the credit union’s services, you can save money by not reordering the card. You could sent members a letter after your management determines a cutoff date (90, 120, etc.) to inform members their cards will not be reordered unless there is activity.
I Want Members to Use Their Credit and Debit Cards
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This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.
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