This campaign is a way to team up with your local merchants in a mutually beneficial partnership! You and your local merchant can target specific credit union members who frequent the merchant locations in order to promote discounts or certain sales. For example, you notice a large number of members shopping at Sam’s Club. You can partner with your local Sam’s Club store to offer a special discount for members who shop there. This will generate more business for the merchants and revenue for the credit union and not to mention, happy and loyal members. This is an easy opportunity to manufacture income.