I Want to Increase Mortgage Loan Balances


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This document and the following volumes are intended to give a credit union a complete road map to execute a marketing campaign. This road map will take the user from the very beginning point all the way through to the end of the process and the evaluation of the campaign. This design will contain all the steps necessary to create the campaign, the steps to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.

Contact current members with a current first mortgage with your institution. Note: In this sample, members have been selected whose loan-to-value on their mortgage is at 60% or below, so that there is an opportunity to offer them a second mortgage or cash-out refinance for a substantial amount while still keeping their new loan-to-value at 80% or lower. This will unlock the equity in their home for home improvements, college tuition and so on.

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