Contact current members with a current first mortgage with your institution, whose LTV is, or will soon be, at 80%. Making these members aware of the ability to request cancellation of their PMI will lower their monthly payment at the earliest time. An added bonus is that this provides you with a cross sell opportunity! You can make them aware of new lending opportunities. These are members that have their first mortgage with you, and who have built up a good payment history on their mortgage. They now have 20% equity Vol. 28: Loan-to-Value Report PMI Cancellation 2 in their home, which they could use to their advantage. They may have other lending needs that now could be taken care of since their mortgage payment will be lowered by the monthly PMI premium.