Understanding Escheats and Actions to be Taken


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This document and the following volumes are intended to give a you and your credit union a complete road map to execute a cost effective process and marketing campaign. Using the tools available, this road map will allow you to market to your members that have stopped using their accounts and attempt to reengage them before the accounts are closed. This road map will take you from the very beginning of developing the process and targeting data, all the way through to the end of the process and the evaluation. You will discover within, all the steps necessary to follow through to the end using the referenced CU*BASE options to mine the data and track the sales success.


We know the escheat process is time consuming regulatory burden. We can help! Contact members who have not done business with the credit union in so long they are now sitting at an escheat status in the dormancy monitoring platform. CU*BASE allows your audit team to easily contact members who have moved to an escheat status without having to individually send one letter at a time or take a report and call each member individually.

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