We currently have a database full of information for near members. This data could be from indirect loans, beneficiaries, or those who applied for membership online, but never completed the process of becoming an official credit union member. Many of us have tried doing some direct mailings to nonmembers from a purchased list. The problem with those lists is we may or may not be a familiar name to them. Why not access a database that has household information for near members, who have already had some sort of interaction with your credit union? This campaign will allow you to reach out to potential members to attain new memberships, checking account, loans, or whatever you would like to market.